Task 3: Re-Edit

For this task we had to re-dit a section of the music video of '5ive - everybody get up', which included the first verse and the third chorus. We were split up into pairs we had not yet worked in and we're given an edit suite containing as close to the rushes of the video we could get. OUr task was to rearrange the clips back into the right order and making us have to consider close editing as much as possible, frame ordering and also giving us an insight into working with raw footage. I worked in a pair with Charley and this is our re-edit (the original was placed in the corner so we could work in sync with it).



From this task i learned:importance
1) The significance of discontinuity; using jump cuts from extreme close ups to wide and long shots, which a music industry convention as well as a way to keep the video visually dynamic, entertaining and fast paced.

2) Editing to the beat of the song combines the lyrics and footage together visually and rhythmically to create a music video rather than a video to music, it also adds to artist identity emphasising the dance moves etc.

3)I also learned how to create audience involvement and establish a fan/artist relationship by including crowd shots of a catchy dance routine which the viewer could easily copy, and as well as focusing in on different elements of action in CU's making the viewer feel immersed in the action- for instance the shots of the break dancing.


4) Fillers are a good technique to use (e.g. of dancers and paint) as they build on layers to the depth of the story add another visually appealing aspect to keep the audience gripped as well as continuing the original narrative.

5)A change of lighting and mise en scene provide to and add extra visual pleasures for the viewer in unison with the fillers etc.

What i particularly like about this video is the way it includes shots of the band jumping off of a stage, breaking the fourth wall between performer and crowd and even audience, by bring the band down to an equal level, making the possibilities of singing along and doing the dance routine ever more reachable by the viewer and really immersing them into the narrative. There are also very few set ups t in the video which shows me it is not all about quantity but quality and editing between these at a fast pace makes it seem like there are more. This technique will be particularly helpful when shooting our own music video when time is short and equipment/ sets are limited.