Thursday 6 October 2011

Gender Representation in Music Videos





Maroon 5 - Misery

In this video, the woman is shown to be the more powerful one in the relationship by showing images of her beating up the lead singer (Adam Levine) and using manly powerful weaponry such as a bazooka. However her femininity is still prominent through her sex appeal and her power over him being wildly sexy. As well as this we do not think of the man in any less of a manly way, as the abuse is in an extreme, non realistic situation which no one would be able to withstand (also his sex appeal stops us from thinking any less of him aswel). Overall this video is portraying a relationship where the womans extree good looks are what keeps him coming back to her, even though this means putting up with the extreme violence- giving the video a very feminine empowered  theme.  



Stacy's Mom - Fountains of Wayne

In comparison this video portrays a very masculine stereotypical view of women, with lots of sexualised shots of her legs and body, objectifying her to the target audience who would be young males. However similarly the women seem to have the power in the music video as well, using their sexuality to distract the men and make them do as they please. The song itself is very objectifying of women 'Stacy's mom has got it going on' and so the video portrays this fully with the many half naked and idealised almost boy fantasy of women.




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