First of all we created a synergistic marketing campaign of our artist by keeping the theme of our album cover the same with our website with the clear route 66 road trip Americanised theme. Not only does the theme link, the colour scheme also links using the classic american red white and blue throughout both.
To link our music video to the website and album cover, on the photoshoots page of the website each member has a single shot of themselves dressed as their character from the video, also on the inner album cover page we also get shots of the members in their recognisable villain outfits.
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| Shots from the website |
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| The inner cover of our album |
To get the audience using and wanting all the products we tried to also link them through other things as well, for instance the competition on the website encouraged the watching of the video by asking 'Who's bedroom was the 'Ain't no rest for the wicked' video shot in?' with the answer being in the video when the lead singer closes his bedroom door and it says Tom on it.
We encourage the purchasing of the album and also the browsing of the website by creating an enigmatic band image, cartoonising the faces of the members on the album cover and masking the faces of the members in the villain costumes in the video, so by buying the album they can see the inner cover, where you get to see clear images of the members and by browsing the website you can look at the About Us page or the Photoshoots page to gather more knowledge into the bands look and faces.
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| Front Cover- masked faces |
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| Inner Cover- revealed faces |
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| About us page |
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| Individual photoshoots page (1 per band member) |
The website has many clear and easy links to buy the album and single on iTunes and not only this but has a whole page dedicated to the music video and when it premiers also features on the 'news' page to encourage the watching of this, there is also a link to youtube where the audience can also obviously watch the video.
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Where to purchase the song/album on the website
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The overall emphasis on the fun, free spirited vibe of the band is drawn on throughout all the three pieces, with images of the band doing silly and tongue and cheek things in all three products.
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| shots from the individual photoshoots page on the website but also some of these funny images feature on the inner cover of the album. |
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| A screen shot of an immaturely funny bit to our music video. |
On the album cover the colour of each band member stays the same through all of the cover so as to build up a motif to the particular member which the audience will recognise in future work.
Lastly some of our merchandise has the characters from the music video in a cartoon version on them and also all merch has the band name on it clearly to make it clear which band it is from and also links it to the music video to create a clear band identity for that song.
So overall to answer the question i feel the effectiveness of all three products is very great, as each product allows and encourages the use of all three, with the website as an overall hub connecting all the three together- the purchasing of the album/single and the watching of the new video. As well as this the production company is grouping the products together- being featured on the album cover and on the website giving institutional information.
The Americanised theme i feel is prominent throughout to allow a clear band image to be created and recognised by fans.
However if we were to do it again i would increase the effectiveness by possibly drawing more on the link between the video and the album cover possibly by putting a Route 66 poster on the wall of the set of the music video to act as subliminal messaging into the album and emphasises the Americanised theme. Although i believe these don't need to link THAT closely as the single needs to be distinctive to the song whereas the album needs to be distinctive to the band image in general.
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