Website Research

www.onedirectionmusic.com

-I have been looking at One Direction's official website to identify all the ways the audience can interact and fully immerse themselves into the brand of One Direction.

-As soon as you click on the website we already faced with the opportunity to click straight through to web stores to buy their single and tour tickets and to follow the boys themselves on Twitter.

-On the main page we are bombarded with advertising, and way in which users can buy into the brand, weather its downloading the single or ordering a personalised signed gift prints.

-You also have many ways to keep intouch with the bands whereabouts thrust upon you, with links to sites like Facebook, Youtube and Twitter where you can interact (watch videos and podcats etc) with and follow the band. We also see a logo for SYCO, their record label promoting the label.

-On the next page labelled 'music' you are allowed to post comments on the single, there is even a toolbar allowing you to tweet about it directly from the site. As well as this there are also links to three different sites where you can buy the single.

-The boys have many videos talking to their fans and this makes them seem like they care about their fans in a more personal way that just, say writing to them. Videos are also easier to promote the boys individual characters rather than pictures and give them a unique image (almost like spice girls with the cheeky one etc.) where fan girls can obsess over the individual feeling like they have full insight into their characters.

-There are also lots of competitions on the site, encouraging the users to actively involve themselves by entering

-Users can also get involved by submitting fan art to the website, however i think this could be utilised more and so far there are only a few images.

-Fans can also sign up for a newsletter so they can get all the latest One Direction news and competitions emailed to them personally and regularly, making fans feel involved and in the know.

-The last and possibly main interactive feature is the shop, eating loads of merchandise which the fans can buy and really feel immersed in the band image and also creta debate with friends as to which member t-shirt they bought etc.